Design Practice Brief

Brief 1: Design a poster To Express Diversity in Typography.

You can use
– The Language, Script and Typeface of your choice. You can make use of one letter, one word, many words or even a paragraph composed of words.
– Calligraphic or digitally created letter forms or existing fonts, or a combination of these can be used for the poster.

Brief 2: Summit Food Packaging

Create a brand name, logo, packaging concept and one piece of promotional material for this range that can be used as a full page advert in magazine or leaflet.

These designs should:
1) Be quirky and fun, appealing to mass market consumers
2) Not focus on the fact that this range is vegetarian as it could alienate some consumers
3) Highlight the various benefits the range offers – e.g., high protein, low calorie, convenience
4) Be adaptable for different flavours – e.g., the logo can have minor changes made to fit in with the flavour of the product (e.g., putting a sombrero hat on a letter for a Mexican flavour variation, etc).

This is for a company called Summit Foods who are looking for a packaging design for their new healthy burger which is also suitable for Vegans and Vegetarians.

These briefs will be done in an Indesign document however I shall link an url to the pdf once completed.

FINAL DESIGNS BOTH BRIEFS

500 WORD STATEMENT OF INTENT

FINAL

I have successfully submitted my project into the hand in to be marked, this includes  the written summary, a blog link to this WordPress website and my presentation which was presented last week!

Social space is a social product. The space thus produced also serves as a tool of thought and of action. In addition to being a means of production it is also a means of control, and hence domination, of power.

Henri Lefebvre – The Production of Space (1991)

PHOTO EDITING & ORDERING

I have edited my photos of Bolton and added layers to create an old affect, to start off with the editing I turned all the photos a duller colour so that it looked very aged. I added in different images of newspapers over the image and reduced the opacity to create a newspaper looking image. I like how they have turned out because they look like old photos, for printing I have ordered them to be printed in a professional printing location online and soon to be delivered so I can organise them onto my collage background.

CONTACT SHEET

TYPOGRAPHY TO CUT UP

This is my quick image for the typography that I need to cut up and place into my background, mixing in with the images and different fabrics. I wanted to go with a bold font to make it stand out, I used a different font with the ‘revisited’ text to flow with my app icon which I designed in brief 1.

IMAGES FOR THE PERSONAL PROJECT

For the background of my personal project which consists of different types of newspapers, fabrics, train tickets etc I need images to add onto the top. I want to create a college similar to George Grosz’s work because I find his work so interesting and creative. For this experiment, I’ve found free templates of newspapers which I can add into the background; I changed the contrast and brightness of my images so that it looks more old and dull. I like how it has turned out because it suits the background.

Free template link: http://previews.123rf.com/images/razvodovska/razvodovska1109/razvodovska110900015/10612865-abstract-old-newspaper-vintage-background-Stock-Vector.jpg

I accidentally put two of the images into one document with the template but I thought it looked good because it shows more in the image, it looks more busy and appealing.